BBA Fashion Brand Management & Sustainability
In Partnership with Techno India University
Course Description
The BBA in Fashion Brand Management & Sustainability is intended to prepare students with the competencies to manage the confluence of fashion, business, and sustainability. The program emphasizes imagery integrating brand strategy, business analytics, and green branding. Students will be taught how to establish successful fashion brands, dissect market trends, and engage sustainable practices to satisfy consumer needs while practicing ethical, green growth in the fashion sector.
- Level: Undergraduate
- Duration: 4 years
- Eligibility: Higher Secondary or Equivalent examination (CBSE,ISC,A Levels or any other equivalent board exams) passed with English as a compulsory subject preffered.
The BBA Fashion Brand Management & Sustainability is a cutting-edge degree program aimed at equipping students with the expertise needed to function as effective leaders in the fashion world, and with special attention to brand management and green business practices. The course presents a well-rounded syllabus that couples the aesthetic side of fashion branding with business science and green methods, empowering the student with the ability to make sense of today’s constantly changing fashion environment.
Students will be able to design effective brand identities and develop marketing strategies that appeal to target markets. The curriculum includes relevant topics like brand strategy, consumer behavior, market research, and digital marketing, so that students are adequately prepared to handle a fashion brand’s presence on multiple platforms.
One of the strengths of the program is the emphasis on sustainability. Students will learn about sustainable branding and the value of integrating sustainability into fashion management. They will be taught about sustainable sourcing, ethical production practices, and how to minimize environmental footprint, all of which are increasingly valuable to consumers and brands.
Also included is business analytics, where students learn to analyze data to inform decisions that will fuel brand expansion and profitability. By combining creativity with business expertise, students will have a comprehensive set of skills that will prepare them to helm brands in an industry that is moving toward more ethical, environmentally friendly practices.
On graduation, graduates will be poised to embark on careers in sustainability, marketing, and brand management in the fashion industry, mixing a love of fashion with concern for social and environmental stewardship.
The aim of the BBA in Fashion Brand Management & Sustainability is to equip students with the skills to manage and grow fashion brands through effective brand strategy, business analytics, and sustainable practices. The course focuses on blending creativity with eco-conscious branding, preparing students to lead in a fashion industry that demands both innovative business solutions and ethical, sustainable approaches to brand development and management.
| Semester 1 | |
|---|---|
| Visual Interpretation & Communication – I | |
| Historical, Contextual & Cultural Studies – I | |
| Fashion Culture & Industry | |
| Sustainable & Ethical Studies I | |
| Surface Design Development Techniques | |
| English & Professional Communication Skills | |
| Design Studio – I | |
| Computer Basics | |
| Semester 2 | |
|---|---|
| Visual Interpretation & Communication – II | |
| Historical, Contextual & Cultural Studies-1 | |
| Pattern Making & Garment Construction I | |
| Sustainable & Ethical Studies II | |
| Textile Studies | |
| Personality Development & Soft Skills | |
| Design Studio II | |
| Surface Design for Textiles & Modern Industry Innovations | |
| Semester 3 | |
|---|---|
| Visual Interpretation & Communication – III | |
| Historical, Contextual & Cultural Studies-1 | |
| Pattern Making & Garment Construction II | |
| Sustainable & Ethical Studies III | |
| Computer Graphics I | |
| Draping Techniques in Fashion I | |
| Apparel Production & Trims Studies | |
| Design Studio IV | |
| Semester 4 | |
|---|---|
| Visual Interpretation & Communication – IV | |
| Historical, Contextual & Cultural Studies – IV | |
| Pattern Making & Garment Construction III | |
| Sustainable & Ethical Studies -IV | |
| Computer Graphics II | |
| Draping Techniques in Fashion II | |
| Design Studio IV | |
| Semester 5 | |
|---|---|
| Historical, Contextual & Cultural Studies-V | |
| Pattern Making & Garment Construction Techniques | |
| Fashion Merchandising & Entrepreneurship | |
| Design Studio V | |
| Semester 6 | |
|---|---|
| Indian Apparel Pattern Making | |
| Introduction to Kidswear | |
| Fashion Communication & Brand Development | |
| Fashion Styling & Photography | |
| Professional Industry Internship & Documentation | |
| Semester 7 | |
|---|---|
| Major Project Wearable Art | |
| Professional Practice | |
| Research Methodology | |
| Semester 8 | |
|---|---|
| Major Project – Design Collection | |
| Professional Portfolio Design | |
| Research Project | |
The assessment for the BBA in Fashion Brand Management & Sustainability is structured to measure students’ understanding of fashion business dynamics, brand development, and sustainable practices. Evaluation methods include business plan development, brand strategy projects, market research reports, presentations, and case study analyses. Continuous assessment through class participation, quizzes, and collaborative assignments ensures students can apply theoretical knowledge to real-world fashion brand scenarios while aligning with ethical and sustainable principles.
The BBA in Fashion Brand Management & Sustainability maintains strong industry connections to provide students with real-world exposure and practical learning opportunities. Through collaborations with leading fashion brands, sustainability-driven organizations, and marketing agencies, students gain access to internships, live projects, guest lectures, and industry workshops. These links ensure that students stay updated with current industry practices, build professional networks, and are well-prepared to enter the fashion business sector with a strong foundation in both brand management and sustainability.
- Fashion Consultant
- Fashion Entrepreneur
- Assistant Designer
- Fashion Designer
- Creative Head
- Accessory Designer
- Merchandiser
- Visual Merchandiser
- Retail Expert & Consultant
- Store owner, Fashion Photographer
- Blogger
- Curator
- Fashion Lecturer
- Researcher
- Textile Designer Graphic Designer
- Image consultant
- Stylist
- Costume Designer
- and many more.
