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BBA Fashion Brand Management & Sustainability
In Partnership with Techno India University
Course Description
The BBA in Fashion Brand Management & Sustainability is intended to prepare students with the competencies to manage the confluence of fashion, business, and sustainability. The program emphasizes imagery integrating brand strategy, business analytics, and green branding. Students will be taught how to establish successful fashion brands, dissect market trends, and engage sustainable practices to satisfy consumer needs while practicing ethical, green growth in the fashion sector.
- Level: Undergraduate
- Duration: 4 years
- Eligibility: Higher Secondary or Equivalent examination (CBSE,ISC,A Levels or any other equivalent board exams) passed with English as a compulsory subject preffered.
The BBA Fashion Brand Management & Sustainability is a cutting-edge degree program aimed at equipping students with the expertise needed to function as effective leaders in the fashion world, and with special attention to brand management and green business practices. The course presents a well-rounded syllabus that couples the aesthetic side of fashion branding with business science and green methods, empowering the student with the ability to make sense of today’s constantly changing fashion environment.
Students will be able to design effective brand identities and develop marketing strategies that appeal to target markets. The curriculum includes relevant topics like brand strategy, consumer behavior, market research, and digital marketing, so that students are adequately prepared to handle a fashion brand’s presence on multiple platforms.
One of the strengths of the program is the emphasis on sustainability. Students will learn about sustainable branding and the value of integrating sustainability into fashion management. They will be taught about sustainable sourcing, ethical production practices, and how to minimize environmental footprint, all of which are increasingly valuable to consumers and brands.
Also included is business analytics, where students learn to analyze data to inform decisions that will fuel brand expansion and profitability. By combining creativity with business expertise, students will have a comprehensive set of skills that will prepare them to helm brands in an industry that is moving toward more ethical, environmentally friendly practices.
On graduation, graduates will be poised to embark on careers in sustainability, marketing, and brand management in the fashion industry, mixing a love of fashion with concern for social and environmental stewardship.
The aim of the BBA in Fashion Brand Management & Sustainability is to equip students with the skills to manage and grow fashion brands through effective brand strategy, business analytics, and sustainable practices. The course focuses on blending creativity with eco-conscious branding, preparing students to lead in a fashion industry that demands both innovative business solutions and ethical, sustainable approaches to brand development and management.
| Semester 1 | |
|---|---|
| Visual Interpretation & Communication – I | |
| Historical, Contextual & Cultural Studies – I | |
| Fashion Culture & Industry | |
| Sustainable & Ethical Studies I | |
| Surface Design Development Techniques | |
| English & Professional Communication Skills | |
| Design Studio – I | |
| Computer Basics | |
| Semester 2 | |
|---|---|
| Visual Interpretation & Communication – II | |
| Historical, Contextual & Cultural Studies-1 | |
| Pattern Making & Garment Construction I | |
| Sustainable & Ethical Studies II | |
| Textile Studies | |
| Personality Development & Soft Skills | |
| Design Studio II | |
| Surface Design for Textiles & Modern Industry Innovations | |
| Semester 3 | |
|---|---|
| Visual Interpretation & Communication – III | |
| Historical, Contextual & Cultural Studies-1 | |
| Pattern Making & Garment Construction II | |
| Sustainable & Ethical Studies III | |
| Computer Graphics I | |
| Draping Techniques in Fashion I | |
| Apparel Production & Trims Studies | |
| Design Studio IV | |
| Semester 4 | |
|---|---|
| Visual Interpretation & Communication – IV | |
| Historical, Contextual & Cultural Studies – IV | |
| Pattern Making & Garment Construction III | |
| Sustainable & Ethical Studies -IV | |
| Computer Graphics II | |
| Draping Techniques in Fashion II | |
| Design Studio IV | |
| Semester 5 | |
|---|---|
| Historical, Contextual & Cultural Studies-V | |
| Pattern Making & Garment Construction Techniques | |
| Fashion Merchandising & Entrepreneurship | |
| Design Studio V | |
| Semester 6 | |
|---|---|
| Indian Apparel Pattern Making | |
| Introduction to Kidswear | |
| Fashion Communication & Brand Development | |
| Fashion Styling & Photography | |
| Professional Industry Internship & Documentation | |
| Semester 7 | |
|---|---|
| Major Project Wearable Art | |
| Professional Practice | |
| Research Methodology | |
| Semester 8 | |
|---|---|
| Major Project – Design Collection | |
| Professional Portfolio Design | |
| Research Project | |
The assessment strategy for our design courses uses a perfect balance between summative and formative assessments in order to improve skills not only on core disciplines but also in project planning and time management. Projects are concurrently conducted between all modules in order to improve students’ transferrable skills, allowing them to link skills and competencies from various domains.
An Integral part of the course is the links to profession practitioners and industries, and in particular to this unique course is the connections you will make with ethical and sustainable sectors of the design and textile industry. You will learn how traditional sustainable practices such as ‘ikkat’ textiles, hand loomed weaving, shibori, along with contemporary ethical and sustainable practices such as; ‘peace silk’ and herbal dying can be incorporated into modern contemporary design practices.
Also how organisations such as ‘blue sign’ technologies and ‘Beyond Surface Technologies’ (BST)are working with massive fashion, sports, footwear and apparel companies to create more sustainable products for the mass consumer market.
Students will learn how these important traditional skills and techniques fused with new technologies can provide a design pathway to a sustainable and ethical future.
- Fashion Consultant
- Fashion Entrepreneur
- Assistant Designer
- Fashion Designer
- Creative Head
- Accessory Designer
- Merchandiser
- Visual Merchandiser
- Retail Expert & Consultant
- Store owner, Fashion Photographer
- Blogger
- Curator
- Fashion Lecturer
- Researcher
- Textile Designer Graphic Designer
- Image consultant
- Stylist
- Costume Designer
- and many more.
